Having your own website gives
you credibility and marks you as a serious professional.
The
internet is rapidly becoming the "shopping center" of
choice for unusual or hard-to-find merchandise and services, particularly for
those living rurally or in small towns. It is certainly easier and more cost
effective to locate most products on the Net than it is to spend hours in store
after store looking for exactly the right thing.
A
website gives
customers the opportunity to browse your products or services whenever they
choose, and you can reach new customers who would not otherwise know
about you.
If
you accept credit cards and receive email, impulse buyers can indulge
their desires immediately and safely, on-line through a Secure Server Form.
Even
if you don't have on-line services, you
can still receive orders from your site. All sites have an email order form,
giving your customer the option of filling it in and mailing it to your postal
address. This form is set up for checks, money orders, and credit cards. And you
can choose to have your phone number on your site to give your customers that
additional option.